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广州市设计产业协会简介
信息来源:广州市设计产业协会  作者:网站编辑  发布时间:2014-01-01  
 
    广州市设计产业协会(简称:设产协/GDIA),是由广州地区从事设计产业发展的企事业单位等经济组织及个人自愿联合组成的行业性、非营利性的社会组织。广州市协作办公室作为协会业务主管单位,协会已于2011年7月7日获民政部以穗民间〔2011〕72号文批准筹备成立。
 
协会宗旨
    设产协是国内首个以“设计产业”命名的行业服务组织,宗旨是搭建设计产业的整合性服务平台,希冀突破行业发展制约,促进设计创意成果的转化。设计产业和其他产业很大的不同是,设计产业主要是以知识产权和品牌价值等无形资产作为资产存在的表现形式。当前,我国设计型企业面临最大的困难就是产业化难,而其重要原因之一是在于缺乏专业市场的支撑,缺乏诸如对设计产权内在价值的市场评估、概念性产品的实现、产业链构建等一系列行之有效的措施。
为此,着力突破设计产业发展瓶颈是我们创新实践的重要课题与服务方向,作为行业综合性服务机构,可以在“知本”与“资本”结合等方面积极探索与实践,实现设计产业与金融资本、学术知本及人力资源的有效对接,从而间接或直接的促进设计创意成果的有效转化。
 
协会使命
    01.搭建设计产业的服务平台
    02.促进与推动设计产业化发展
    03.向社会传播设计师影响力
 
服务范围
    服务所有设计型与制造型企业。
 
发展目标
    01、建立平台专家库,为产业的发展方向提供专业的咨询。
    02、推广并实施专业人才培训计划,正确的引导职业规划。
    03、推行人才备案、认证,建立完善的分类人才信息数据。
    04、向国内外的市场推广名企、名牌、名师、名品、名作。
    05、推动企业与院校的产、学、研等多方面多层次的合作。
    06、建立关联行业的合作机制,规范和完善产业生态系统。
    07、组织国内外产业资源互动,需找机遇,拓展发展空间。
    08、组建各类型产业专业委员会,促进基因传承的可持续。
    09、组织媒体资源联盟,为企业建设立体有效的传播系统。
 
发展思路——将创意的力量转化成产业
    01、将行业名企与名师链接,催生名牌、名品和名作。
    02、协助提高企业与个人在国内外高端市场的竞争力。
    03、通过组建各类型专业委员会,资源共享协同发展。
    04、搭建各类公共技术、信息数据与成果的转化平台。
    05、促进企业与院校联合,推动概念实施及成果转换。
    06、推动设计教育,联合社会力量兴办职业培训机构。
    07、建立人才培养基地,设立大学生实践、创业基地。
    08、建立自由设计师动态数据库,为其创业提供便利。
    09、联合金融机构,为设计企业搭建融资、担保渠道。
 



Introduction to Guangzhou Design Industry Association
 
    Guangzhou Design Industry Association (GDIA for short) is a non-profit industry social organization formed on voluntary basis by enterprises, public institutions and individuals who are engaged in design industry. With Guangzhou Cooperation Office as its supervisor, GDIA was founded on July 7, 2011 under Guangdong Civil No.72 〔2011〕permission issued by the Ministry of Civil Affairs.
 
Association Tenet
    GDIA is the first industry service organization in China named with “Design Industry”. The tenet of GDIA is to build comprehensive service platform for design industry, in hope of breaking through industry development restriction and facilitate the transformation of design creativity. A big difference between design industry and others is that the former exists in the form of intangible assets like intellectual property and brand value. At present, the top issue facing design enterprises in China is industrialization. An important cause is the lack of support from professional market and effective measures like market assessment of the intrinsic value of design property, the realization of conceptual products, the construction of industry chain, etc
Therefore, breaking through the development bottleneck is the key task and service orientation of our creative practice. As a comprehensive industry service association, we explore to integrate “knowledge capital” with “monetary capital”, realize effective matching between design industry and financial capital, and academic power and human resources, thus to facilitate fruitful transformation of design creativity directly or indirectly.  
 
Association Mission
    1. to build service platform for design industry
    2. to boost the development of design enterprises
    3. to expand designers’ influence in society
 
Service Scope
    All design and manufacturing enterprises
 
Goal of Development
    01. to build industry expert base and provide professional consulting service for industry development direction
    02. to popularize talent training program and offer correct guide for career planning
    03. to perform talent registration, authentication, and build consummate classified talent database
    04. to promote top designers, products, brands and enterprises at home and abroad
    05. to facilitate multilevel cooperation between enterprises and academic schools
    06. to establish cooperative mechanism among related industries and perfect industry ecosystem
    07. to promote interaction of domestic and oversea industry resources, seek opportunities and expand development space
    08. to build various industry specialized committees and facilitate sustainable gene inheritance
    09. to organize medial alliance and establish effective publicity system
 
Development Ideas —— to Transform Creative Power into Industry
    01. to link industry quality enterprises and top designers so as to bring about brand products and works
    02. to help promote the competitiveness of design enterprises and individuals in high-end markets at home and abroad.
    03. to organize various industry alliances so as to realize resource sharing and synergetic development
    04. to establish various public service, information data and achievement transformation platforms
    05. to facilitate the cooperation between enterprises and academic institutions so as to promote concept realization and achievement transformation
    06. to further design education and set up vocational design institutes using social forces
    07. to build talent training bases and establish college students practice and imbark bases
    08. to build free designer dynamic database so as to provide convenience for the imbark practice of free designers
    09. to cooperate with financial institutions to provide financing and guarantee channels for design enterprises
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